What is Digital Marketing ? - simply explained all the Features

What Is Digital Marketing?

Online Marketing, Digital marketing, internet advertising, people call it whatever they like. Nowadays, to promote our company online is a big deal. After all, it is true that usage of the internet has more than doubled over the past years and this shift has magnificently affected how people buy products and interact with the business.

So, what exactly digital marketing is? Digital Marketing is just like any other kind of marketing. We can say that it is one of the best ways to connect with and can influence potential customers. The major and real difference is, you influence and connect with those customers online. 

What is digital marketing? Advertisement

Digital marketing is a term which consists of digital channels like SEO, content marketing, Social Media Marketing, email marketing, mobile marketing, etc. to make extensive strategies to reach and connect with people, prospects and customers.

An average user makes themselves aware through a computer, television, smartphones, tablets, radio, and various other traditional channels. This static exposure to various kinds of media that led to details and information overload, further complicating the purchaser’s journey. Digital marketing lets brands stay relevant by establishing themselves visible via various touchpoints and channels.

Apart from traditional marketing channels like newspapers, televisions, billboards, etc., promoters started using these digital channels to make prospects aware via their purchase journey and stay in touch with their existing customers.

Types of digital marketing strategies 

The list of digital marketing strategies is also statically evolving but below are some of the strategies that most businesses are using now. 

Search Engine Optimization :

SEO is one of the most effective and best strategies of digital marketing. It acts as a jetpack for content marketing efforts. It includes two major activities in it i.e. on-page and off-page activities. These activities help in boosting the visibility of the website in Search Engine Result Pages (SERPs) for preferred keywords. In the past, SEO was just text-based but in this time, voice search gained prominence as well that is why SEO activities need to have a conversational approach.

Content Marketing :

Content marketing is another broad digital marketing term. It is the spine of the entire digital marketing strategy. Whether you came to know about a documented content marketing strategy or not but you are creating content to entertain, inform, persuade, or inspire buyers via other channels. Some of the common formats of content consist of videos, text or blog posts, podcasts, infographics, ebooks, slide decks, etc.

Social Media Marketing :

As we all know nowadays Social media is the most popular way of interacting with people. Social media marketing ensures that you are available on the platforms and your users are spending time on it. It includes social media like LinkedIn, Facebook, Instagram, Twitter, Snapchat, etc. where you can spread content via both paid and organic channels. Social Media is also playing an important role in propagating content and video marketing. It activates two-way communication so that your audience can interact with you on your content via comments, likes, direct messages, etc. Although, it takes a lot of effort and time but also delivers much cheaper results.

Email Marketing :

It is one of the oldest forms of online marketing but still it is strong enough to promote anything. It is a process of maintaining data of warm and cold contacts and making them aware of products, brands and services by sending them email alerts. It is an effective way to communicate with your users on an ongoing basis. This strategy is also useful to make a subscriber base, retain existing ones, onboard new users, distribute content, promote discounts and offers, etc.

Affiliate Marketing :

This is another helpful strategy of digital marketing whose concept is same as commission-based sales. In this strategy, organizations offer various custom links to their affiliates and then they earn a specific commission every time when customers buy through their custom links. We can say influence marketing is the modern way of affiliate marketing.

Mobile Marketing : 

As the mobile market is booming in today's world, mobile users are increasing day by day. For this, organizations/companies or brands connect with users on their mobile phones via emails, mobile apps, social media, mobile-friendly websites, etc. With the help of this the brands directly get connected with users and make themselves able to optimize marketing strategies to promote as much as possible.

Besides these, there are lots of strategies for digital marketing. Digital Marketing has fixed its place in the future of marketing. In addition to all the benefits and strategies, you can keep the track of results generated by your digital marketing efforts with incredible accuracy that means it is easy to analyze which strategy is producing more profitable results and which one needs more work.