5 Digital Marketing Strategies For E-Commerce Websites

5 Digital Marketing Strategies For E-Commerce Websites

Are you trying to ramp up your digital marketing efforts? Or are you just getting started and want to get all the information before you test the waters? Welcome on-board. Here, I am going to discuss just that. But before that, let’s get down to basics.

What is the underlying purpose of digital marketing for your eCommerce website?

Hint: It is not sales or growth.

Sales and growth are largely dependent on how much value your product offers. For example, a top-notch marketing strategy for a terrible product will bring you traffic, but conversion metrics will be terrible, and so will be your product reviews. Advertisement

The primary goal of your digital marketing efforts must be to stand out. If you search for a “gold plated necklace for women,” you will see at least a million search results. So, how do you get a potential customer to click on your website from among the million other results?

What you need are well-thought digital marketing strategies that can help you stand out.

With that in mind, let’s dive right into the best digital marketing strategies for your eCommerce website in 2021:

• Search Engine Optimization (SEO)
• Content Marketing
• Email Marketing
• Inclusion of reviews on product page
• Set up Instagram shopping

1. Search Engine Optimization (SEO)

This is a no-brainer. SEO is a quintessential component of all digital marketing strategies. It is important to stay on top of both on-page and off-page SEO of your eCommerce website. Make sure the product pages are optimized for the keywords that you are targeting so your target audience can discover you more easily.

Keyword research has a big role to play here. Let’s look at why.

Let’s say your product is a CCTV camera. Your keyword research suggests that people are searching for “CCTV cameras” more than “Security cameras”. However, this may not cut it. You would want to look at what your target audience is searching for.

Let’s assume you are targeting business owners who want CCTVs for their business premises. If they are searching for “Security cameras,” it’s best to optimize your product page for “Security cameras” even if the general population is searching for “CCTV cameras.”

2. Content Marketing

While most eCommerce businesses implement content marketing through a blog, there are other ways, too. You could use lead magnets such as eBooks that will bring potential customers to your eCommerce website, where you can nudge them into making a purchase or subscribing to your e-mail list.

If you are a beginner and don’t have enough funds for hiring a content marketing expert, you can do it for free yourself if you have the skills and some time to invest.

If you are writing blogs yourself, remember that they should not be about pitching your products. Instead, try to provide value to customers with useful information.

For example, let’s assume your eCommerce store sells pet products. In that case, your blog posts could be about “how to help my dog put on weight?” or “how do I potty train my puppy?”

These questions solve actual problems that your potential customer is facing. This will help establish credibility and motivate the customer to purchase a product from your eCommerce store.

3. Email Marketing

This is the holy grail of eCommerce digital marketing. Email marketing enables you to interact with an audience who is already interested in your brand. Use this opportunity to share tailored suggestions, discount offers, and new arrivals through excellent visuals and copywriting.

I highly recommend hiring a professional copywriter for crafting your emails. Copywriters are professional writers who write captivating emails that engage the readers and drive action.

However, if you are short on budget and want to write the emails yourself, make sure you personalize the emails.

To personalize an email:

• Use the receiver’s name in the subject line, and
• Try to automate the sending of product recommendations based on the receiver’s previous purchases.

Personalization is the heart and soul of email marketing. In fact, a study suggested that personalized emails have an open rate of 75% higher than non-personalized emails.

4. Inclusion of reviews on product page

I can’t stress this enough – it is extremely critical that you include a reviews section on your eCommerce website’s product pages.

Step into your customer’s shoes for a moment. If you (as a customer) were to purchase a product from your website, would you directly hit “add to cart” or try to see if other people who purchased the product have shared their experience?

The good thing is that it is fairly simple to add a reviews section on your website. It doesn’t require any specific skill as was the case with content and email marketing. There are several WordPress and Shopify plugins you can use, such as Pixlee.

5. Set up Instagram shopping

Instagram has pierced through the competition to become one of the most used social media platforms across the globe. Users love engaging with their favorite brands on Instagram.

This brings an excellent opportunity for digital marketers. The visuals-focused platform now allows businesses to create shoppable posts.

If you have a Shopify store, you can create a shoppable post, which when clicked on will show the users information about your product, such as the price. When they click again, they can purchase your product without ever having to leave Instagram. That’s mind-blowing, right?

Final Thoughts

While this is not an exhaustive list of digital marketing strategies for an eCommerce website, these are the ones that deliver the best results. However, there are plenty of other strategies like influencer marketing, social media marketing, paid advertisements, among others that can help you amplify your eCommerce website’s revenue.

Use a healthy combination of these strategies, but also focus on delivering value to your customers through high-quality products and reliable customer support. Focus on building long-term relationships with your customers so the next time they want to purchase something, they will directly go to your website rather than searching for the product on Google.