5 Digital Marketing Strategies For Your B2b Business (2021)

5 Digital Marketing Strategies For Your B2b Business (2021)

Are you here to learn about effective digital marketing strategies for your B2B business that offer a great return on investment?

If you nodded yes, you just won half the battle. In an ever-changing digital landscape, learning and evolving become imperative to your success. What’s hot and heavy today, may be a thing of the past tomorrow; and the next disruptive strategy may not even be heard of today.

To help you navigate through these challenges, I have compiled five strategies that will help you hit the bull’s eye with your digital marketing efforts.

Here are the best digital marketing strategies for your B2B business in 2021: Advertisement

• An informative and engaging website
• Search Engine Optimization (SEO)
• Content Marketing
• PPC Campaigns
• Social Media 

1. An informative and engaging business website

 Just having a website is not enough, you need to make it informative and engaging for your potential clients. You already know websites are important, right? So, why is it on our strategy list?

Well, a lot of B2B businesses don’t make the most of this extremely powerful resource. The make-it-and-forget-it approach doesn’t work anymore. Your business website is almost like a living entity that requires nurturing.

Your website is the stage where you showcase why you are a potential client’s best bet for tackling their pain points.

To optimize your B2B website, make sure you nail the following things:

• Ensure that it is mobile-responsive;
• Tailor-make it for your target audience;
• Showcase your latest testimonials;
• Include calls-to-action for obtaining quotes, scheduling demos, and other things;
• Build a section for updated industry information;
• Update your website regularly. 

2. Search Engine Optimization (SEO) 

So, you have a top-notch B2B website. But what good is the website unless your potential clients end up on your landing page?

This is where SEO steps in. The age-old marketing tactic is complex and evolves at an unbelievably brisk pace. SEO primarily consists of 2 components:

• On-site SEO: This is where you use keyword phrases the communicate with the search engines regarding what your website is about. Search engines will try to use these keywords to provide more refined and relevant results to searchers.
• Off-site SEO: This is where links to your website feature outside of your website through guest articles or other methods. This helps establish your website’s authority as a leader in your niche.

As a B2B business, you must take SEO seriously. Without healthy traffic, there is nobody to look at your decorated website and accomplishments. Learn more about SEO here.

3. Content Marketing 

B2Bs have traditionally focused on in-person events like trade shows. But with digital marketing strategies gaining traction, B2Bs have started to reallocate a good chunk of their marketing budget towards content creation.

Here’s what makes content marketing a versatile long-term strategy that gives B2Bs online visibility and helps them generate high-quality leads:

• It helps bring new visitors to your website who are unaware of your brand;
• Engage with potential clients that are still at the top or in the middle of the sales funnel;
• Boost conversion of unidentified leads by compelling them to share contact information.

The best feature of content marketing is that once you put in the upfront work, it will keep bringing visitors to your website for as long as the content stays there. Obviously, you should periodically assess your content’s relevance and see if it needs to be updated.

4. PPC Campaigns

 While content marketing and SEO are relatively low-cost options (or even free if you do all of it yourself), a pay-per-click campaign can speed up the process of bringing in new potential clients to your B2B website.

With a PPC campaign, you will pay for the actual clicks that your ads receive. But some platforms might also charge you for impressions or engagement.

The key to a successful PPC campaign is segmentation. With segmentation, you can speak directly to your target audience to boost brand awareness and increase lead generation.

Segmentation demands creativity. You need to step inside your target audience’s shoes and see how they are searching for solutions to their problems.

Consider segmenting by location, the main feature, subcategories, or other relevant brackets. For instance, if you offer web development services for businesses, you could group your campaigns this way:

• Location: USA web developers, Mumbai web developers, etc.
• Features: WordPress web developers, Magento web developers, etc.

When you are done creating these groups, ensure that you optimize your ad campaign with effective ads, keywords, and landing pages. This will enable you to concentrate your efforts and get you high-quality leads.

5. Social Media 

Social media marketing is often perceived as a labor-intense strategy that requires you to put in a lot of thought. But social media is here to stay.

Instagram tops the chart for B2Bs, but Facebook still offers ample value.

A relatively easy approach to social media is sharing blog posts that take your audience to a page (on your B2B website or a website related to your industry) where they can access all the relevant information. This way, you can cross-subsidize your social media efforts with your content marketing efforts. Fortunately, this is also a good SEO practice.

Here are a few things you could engage your social media audience with :

• How-to or other informative guides on your website;
• Industry News;
• Testimonials from happy clients (on video or text);
• Upcoming products/services, etc.

Pro tip : Avoid overtly sharing sales pitches on social media. Instead, focus on engaging and providing value to your audience through informative content. Build a reputation and spike curiosity – this will eventually lead people into availing of your services or purchasing your product. 

Final Thoughts

As a starting point, take cognizance of all your digital assets like social media handles, blogs, and websites. If possible, scan through the analytics to see which of these work best for your B2B business. Focus on assets that provide the best return on your investment. As you run your campaigns, keep optimizing for efficiency.

When you gain some momentum using these strategies, you will notice a significant improvement in your analytics. Start marketing your B2B business digitally today and leverage the sea of opportunities that await you.