My name is Kerry Linda.
I have a bachelor’s degree in Environmental Science and Information Technology. However, I have more than 6 years of experience in writing papers in diverse backgrounds, including Nursing, Business, Management, Human Resource, Sociology, Physiology, and Religion. I am also good at editing and proofreading papers. I understand the industry rules, including producing plagiarism-free papers, adhering to the client’s instructions, adhering to the order are deadline, and refraining from generating AI-driven papers.
In this case, I am expected to use available checkers, such as Turnitin, Copyleaks, and Zero Gpt, to ensure the work produced is not AI-generated. Additionally, individuals should follow paragraph rules, such as starting with a topic sentence and concluding it with a summary of the paragraph. Similarly, the material cited to substantiate the claims made and avoid plagiarism should be scholarly, including peer-reviewed journal articles, Books, and credible websites like the World Health Organization and the Centres for Disease Control and Prevention, just to mention a few. The sources should be within five years to ensure the information cited is not outdated and is relevant to the subject matter under discussion. The materials' hyperlinks should be included when citing to ensure the clients can access the source and verify the information cited. For these reasons, I consider myself an expert in the industry because of my years of experience working in the industry. Here is a sample of my writing, with a focus on Business and Management.
HubSpot Case Defining the Case Study Problem
HubSpot wants to integrate Motion AI technology into its product lines. The company needs to evaluate the implications of using chatbots versus humans to manage, nurture, and create customer relationships, including determining whether the AI tool is appropriate in the company’s selling and marketing processes. HubSpot also aims to determine the extent to which to humanize chatbots and whether a functional user interface or conversational user interface would result in its desired outcomes. Other issues that the company intends to address include whether customers should know that they are interacting with a bot, whether the bot should mimic individual users’ conversational style or reflect the firm’s brand's personality, and whether human-like bots can strengthen the company’s relationship with its customers. The main challenge facing HubSpot is determining whether its human representatives should be replaced with chatbots and whether the move will provide sufficient benefits and reduce operating costs than human interaction. My Main Recommendations Integrating Motion AI technology into HubSpot products will result in multiple benefits; including enhanced access to 24/7 personalized support, cost reductions due to improved efficiency, reduced frustrations and increased customer trust.
The availability of chatbots provides continuous support to customers and they experience less frustration because the technology delivers automated solutions instantly at all times. Chatbots personalize interactions by leveraging machine learning combined with sophisticated algorithms to adapt conversations using client buy patterns, conversation records, and product choices. The use of chatbots in customer care might also result in several negative experiences, such as increased confusion, unpleasant customer interaction with the bot, and the bot ignoring procedures, leading to confusion and frustrations that compel customers to abandon their inquiry journey. For these reasons, HubSpot should integrate the chatbots with the team of human chat representatives to streamline service delivery.
The two will complement each other as the chatbot will focus on repetitive tasks while human agents handle complex issues that require creative problem-solving, critical thinking, and empathy to improve efficiency and streamline service delivery. Analysis HubSpot is struggling with multiple issues related to its intention to integrate Motion AI technology into its products. The first issue is determining whether or not its customers should know they are interacting with a chatbot. Some of the company’s staff maintains that HubSpot should not reveal that its customers are interacting with AI (Avery and Thomas 8). Instead, the company should let them believe that they are interacting with its human representatives to accrue the gains associated with human-built connections. The approach in this case requires clients to interact with the chatbot as if it were a human operator.
However, there are drawbacks to customers believing they are interacting with humans when indeed it is a bot, especially when the bot fails to act as a human. In such cases, the human responses become revulsive instead of empathetic. In contrast, if customers know that they are interacting with a bot, they will understand its functionality limits, but if they believe they are interacting with a human, they may have wider expectations from the bot and its failure to meet those expectations cause customers to express anger and frustrations.
Also, hiding from customers that they are interacting with a bot makes it challenging to resolve issues when things go wrong. For this reason, human service representatives and bots should be integrated so that when things get complicated, humans can interact with the client and address their queries (Avery and Thomas 8). In such cases, the bot records its interaction history with the customer to ensure the customer care representative understands the customer's needs and promptly tackles them The second issue that HubSpot intends to address is determining whether the bots are appropriate for the company’s selling and marketing processes.
According to the company, the envisioned role of the chatbot is to take customers’ inquiries at the initial stages of the purchasing process, help the salespeople collect data about competitors and clients during the sales process, and offer excellent customer service when customers have problems or questions after the sales process. Equally, marketers envision using bots to communicate with potential clients. However, Avery and Thomas warn that the bot can push interruptive and unwanted spam that can affect the company’s brand because it (the company) has been against intrusive outbound marketing approaches and supported anti-spam messages (p.10). Despite these limitations, the bot can help solve the challenges that HubSpot has faced in its sales and marketing department. Specifically, the company uses clickstream analysis to track its visitor’s interaction with content and
