My name is Ruhan, 

I am a student, I am currently writing my own book and i am very good in writing content, stories, I’ll increase your conversion rates. I don’t write copy to impress other writers - I write to sell your product. I study what works, test everything, and I’m obsessed with results, not creativity awards. I am not a people pleaser, i like to be direct. If i get hired, ill be happy and would try my best. 

I am a time keeper and do everything on timely basis. I am very efficient in AI tools and have used more than 10 AI tools for my use in work and even studies. Even though i am a student i have experience of 2 years in the securities market and have made good amount of gains and fair amount of losses, having a good EQ has always helped me in an advantageous way, i think i am a good option for anyone who takes me up for work, By having me on your team you can reduce your workload and work efficiently. 

I am a great researcher and have done research on multiple projects in my school and have expelled in them.

My name is Akinola promise.Been a writter requires sensitive and proper writing, I can give that and also implore a significant feature of knowledge into written any content outlines. I can also vouge into any other digital skills that requires creative and knowledgeable content.

I give the costumer requirements to the level of good feedback through appreciate written and digital skills. I'm also good in translating skill with good performance, "nation pen write the truth" I work with time and always give my client a chance of discussion on knowing their heart about what they want.

I also can promote page that need boost and also give adequate views to it. I create an optimist review that always create a clear answer to clients interest. I make and exception for all the social platform and business expert to view my project because I create a different leaning skills, and special leaning categories.

I also create an exception marketing outline that help in all forms of digital marketing and other well categories. I can also make a very interesting videos which can blow minds off with amazing features. I give every website I create a special form, and make my work exception from other creatures.

How to Turn a Boring Story Into One That Grabs Attention 

So, a lady sent me a message yesterday

From what she said, I was shocked and confused ,

and truth is, she was confused too.

She asked me to read the story she wrote and rate it.

I started reading it, and honestly?

No suspense. No emotion. Just plain confusion.

It felt like I was reading something with no beginning, no middle, and no reason to keep going.

If I were to rate that story, it’d be a solid 3 out of 10…

But no, I couldn’t do that.

You know why?

Because some people don’t need ratings , they need real feedback.

And rating it might just make her give up on writing completely.

So I told her the truth, but with care.

I pointed out the negatives, but I also gave her ways to improve.

And now I want to share this here too — because whether you’re a story writer or a storyteller, there are some basic things you must do if you really want people to read your story to the end.

So if you're planning to write a good story, here are 5 real tips I want to share with you:

-

1. Make your story feel real.

Make us see what they see, feel what they feel.

2. Let your story carry DRAMA.

I don’t mean unnecessary wahala, I mean conflict.

Let the story show a struggle. That’s what makes us want to keep reading.

3. Create a vibe with your setting.

When a story happens, it needs to flavor the vibe.

Let your audience feel the environment.

You don’t need to make it long , just use simple, common language that makes it real.

4. Always, always put emotion.

Real stories touch the heart, not just the head.

Whether you want your readers to feel happy, broken, angry, or even hopeful ,let them feel it.

I won’t lie, sometimes I write stories and I’m somehow scared of what happens next 

 like seriously 😑 I’m the one writing it 😂. That’s how deep it gets.

5. Build suspense. 

If your audience can already guess the ending from the beginning,

trust me, they’ll get bored.

 Like, what’s the point of continuing?

Give them something to lean into.

Make them curious.

Let them imagine the next scene even before it shows up.

Before I go...

Don’t confuse your audience. Start clear and Stay clear.

Sometimes, add action — it builds tension and keeps your reader hooked.

Don’t forget the lesson. There should always be something your reader takes away.

Something they can think about long after they’re done reading.

Start with a powerful hook, that first line should grab their attention.

And finally, use your own voice. Don’t copy anyone. 

Do you want to turn your story ideas into something people FEEL

If yes 

Send “I WANT IN” and I’ll guide you step-by-step.

The billionaires mindset is typically how the rich guys think and work. Becoming a billionaire needs you to strategies a few things and I want to talk about the steps of becoming a billionaire (successful man)

Step number 1. Mindset

- The first stage of becoming a billionaire starts from the mind how do you view yourself. The way you view yourself you are indeed.

Step number 2. Identifying market opportunities

- This is a stage that you need to identify the gaps in the market. What should I venture myself in . Successful men owns they own business and this helps them to live a luxurious life and they are able to have financial and life freedom.

Step 3. Take action

- For every successful business there must be risks. You should take risks and start the business better learn from the already started business than a business in the mind . This will make you strong and courageous.

Step 4. Partnering and marketing yourself .

- Basically you can't survive in the business world without partnership,you need to also get educated from other business people and atleast you will gather information and run the business smoothly.

- By marketing yourself and the product you sell drives customers closer to you.

Step 5. Chasing the bag

- No matter the situation you pass through never give up on your dreams

- Also after a successful business open other businesses in order to boost your financial freedom.

My name is Peniel Jesreal Noru. I'm studying Bachelor of science in nursing, but I like writing stories. I have vast imagination, so I tried channeling it to writing stories. I have started writing a trilogy, I'm almost done with book one. Writing small stories and Poems help me improve and increase my imagination for my trilogy and showcase my skills to others for their opinions. 

I can translate Japanese to English and vice versa. Also I'm I can translate French to English. I'm love mythology, doesn't matter where it's from. I love the ancient civilization and their way of living. I can proof read, and rewrite a story. I'm good at writing a story from scratch using my imagination, experience and thins around me. I can write a script, good at setting plots in a story, if it's a story about mystery and adventure. 

Mostly I'm into writing and I love books especially if it's about the past or I iron age, or bronze age. To me those are the hard days where tough people leave in. If they want something they had to get it themselves. It's where I mens power is determined by their own strength, or who's willing to follow him or her. Simple yet hard.

Creativity is a skill that requires a natural flow and understanding. Through team work, the idea is transformed into something existing and that's where I come in. You may have the idea or may want to come up with something but don't know how. Through my skill set I can help you transform your idea into reality in just a few hours. Being in the creative field requires working tireless and having an open mind in order to come up with an idea that's relatable. 

Creatives often experience burn outs due to the amount of energy you are putting in your creativity in order to make it work. I like to say “help me help you", if you have a rough idea of what you want, you can tell me and I'll be able to come up with what will fit best your description need. Creativity is not a single person work, it's a team work that makes a dream work. Through my abilities, you are guaranteed an amazing result.

What is my motivation you may ask.

My motivation is the determination to achieve something, like losing weight or securing a new job and when you succeed, you fill happy with your result. So, if you continue to motivate yourself and set and achieve new goals, you will generally feel happier than you did before.

What is the role of motivation ?

Motivation is an essential factor that changes positive things in instant action. It switches a great idea into action and can undoubtedly affect the world around you. However, not all are born with motivation. People sometimes have disbelieve in themselves; they often say " I can't do this" or " the timing is wrong" being demotivated means living a life like worn out machine. Your life will become dull without any spark. 

So, to gain inner peace and satisfaction in life, you must always stay motivated.

I am Kim Anusencion. I usually write everything especially on the things that comes into my mind. I do believe that writing is a part of your psychology and personality.

Why?

Because this brings out your unspoken thoughts, the unheard voices of yours, and the untouched soul of which is deeply hungered with attention.

Didn't you notice that your writing is a tangled wire of connection from your brain, down to your thoughts and feelings? It reveals a part of you---the spot where not all people know.

I want to write to address a train of thought. I may want to write for an informative purpose. I can write technical stuff. Any thing you want me to do under the sun.

Hoping that I would be chosen here and lucky enough to share my little talent with you. I am doing this as part-time. I would not request for too much payment in any work that you will give to me. As long as it can help me pay my bills, that would be enough and sufficient. You name the price on this work. I would be happily available to write for you.

Looking forward for a favorable response and hopefully, a good news may come.

When we think of success, many people thing that someone born with natural talent . But the truth is , talent alone is not enough. While being good at something gives you head start , it's consistency — the habit of showing up and putting in efforts everyday — that truly leads to long-term term success 

Let's take a simple example two students preparing for same exam . One is naturally smart and understands the topic quickly . The other struggles a bit but studies regularly, make nnotesand practice everyday . At first the talent student may scores good marks but overtime the consistent student improves steadily and often ends up doing better . Why? Because consistency helps build skills , develop discipline and turn weaknesses into strength 

Talent is a Gift , Consistency is a Choice 

Talent is something you’re born with . It's not in your control but consistency is a daily habbit . It's means showing up even if you don't feel like it . It's means putting up efforts even if progress seems slow . Over small efforts done regularly brings big results 

He trains harder that most players and is extremely disciplined. That's how he stayed at the top for so many years ,even as younger players came in with more raw talent.

The Power of Compound Effort

Consistency works as a compund intrest in a bank account. You may not see big changes in a day or a week but over months and years it adds up. Learning a new skills such a vedio editing or speaking a new language may feels slow and boring at first . But doing in everyday even for 30 minutes can make you skilled in few months.

Look at YouTubers and small business owners. Many of them weren’t super talented when they started. They just kept showing up . They keep posting their vedio or work weeks after weeks . Over time they build an audience or business. Talent .ay gives you best results but consistency builds something that lasts. 

Talent can open door , but consistency is what keeps you inside the room . It builds habits , character and real progress. If you feel like you're not the .ost talented , don't worry. Your can still succeed by being the most consistent. Keep showing up. Keep learning. Keep going. That's the real secret to long-term success 

As the saying goes , " Hard work beats talent when talent doesn’t work hard." 

Our generation is leaving no stone unturned to look great, appear stylish, have fun, leave a mark, seize the day, and to achieve the goal. But in all the rush , we are all lacking the real happiness, the inner bliss and the peace which can only be found not only through rush but also rest. We are all so busy posting ourselves as happy on social media rather than actually being happy and content. People are doing all kind of wellness treatments, detour sessions and what not to regain the contentment. So, what are we really lacking happiness or effort to be blissful? Well, As we all know as much as happiness is an uncontrolled butterfly but is a science as well. We all have 4 happy hormones in our body which if we balance can naturally boost our energy, mood and well being. Let's find out :

1. Dopamine : (The reward hormone)

• Listening to your favourite song
• Finishing a small task
• Having a good night's sleep
• Trying something new.

2. Endorphin: ( The painkiller hormone)

• Laughter
• Watching comedy
• Dark chocolate
• Listening to music.

3. Oxytocin: ( The love hormone)

• Hugging
• Holding hands
• Showing affection to loved ones
• Playing with a pet.

4. Serotonin: ( The mood stabilizer)

• Walking
• Getting some sunshine
• Meditation
• Doing exercise.

So, basically all these hormones together run the show of your wellness silently but very powerfully.They regulate our body, mental and emotional well being. Support these hormones, build a healthy lifestyle and they will support you. A little distance In these hormones? and you are tired, snacking, snoring, and moody. So, hack them now, today itself for your overall holistic happiness. Boost your happy hormones and you will feel a command over your life and your happiness all over again. Pretty easy right? Needs little bit of discipline only.

So the next time anybody says I am unwell and lazy today, just ask them, have you checked on your happy hormones??

I am a creative content writer blogger and logo creator and also I create post and at for the advertisement of the company I am very much professional in this field I have got 3 years of experience in this field so I am the best of my work thank you. 

And if you give me a chance of writing your novels blocks and any another content or an essay or a story book or else logo for your company or logo for your personal business or else creating a leads for your website or else posting and add of your company or your product I can help you with the low budget thank you. 

Please contact me if you need any work like this or else I can also do some animations I have my own animation channel where I post my animated videos you can go on check in that I will send you a link after seeing my work you can give me your work so that I can complete it on the time without any black mark or else without any unsatisfactory work you will be very happy after seeing my work which will be completed in a classic and professional way

About this Talent:

My name is Parth Gupta. A 16 year old, Non-medical student, with a knack for writing. I love to write creatively and excel in stories, articles and essays! I have participated in a number of academic writing competitions and secured a ranking of 4th or higher in every single one.

I do not have experience with freelancing, but I can write projects under a certain deadline, thanks to my experience in writing competitions. You should hire me because I can provide you excellent, grammatically accurate projects and a heart that would be grateful to you. I have experience as a virtual assistant offline and i assure my services will be high quality.

I can also afapt to any genre of writing, according to the client's needs. I am an excellent story and article writer, and my area of expertise is in the field of creative writing. But i can also write essays and blogs with minimal effort. I am also a team player and believe in proper communication. I can also provide insights and advice to the client if they need.

At last, all I want to say is that if you hire me, i promise, and these are not just words on ypur screen. It's my silent oath that I will provide my best services to you.

I am Timon Onyango, I studied Bachelor of Science in Chemistry and Physics, I love writing and doing research during free time, and I am a proficient writer and I have done writing for one year and the clients have been satisfied with my content and research on the various topics given to handle. 

With the skills have gained from the previous works, I am definitely sure that I will deliver, one of the areas I love doing research in is Pharmacy and Pharmaceuticals products. And I am well skilled with good grammer and well conversant with all the required formats for the presentations of the work.

I always work within the time frame and also able to work under pressure to beat the deadline, when considered to be part of the team, I will work with a lot of diligence so as to achieve much, I want to explore more and realise my potential when given opportunity. To my hirer, I will be glad to work with you. As I am also a designer too on top of writing. 

I do designs modern resumee. I posses good communication skills, team work and collaboration, very fluent in English, have good problem-solving skills, a good team player, I am able to work work under pressure with very reliable. 

I am Dhiraj Kumar.

I am a B tech student at Gujarat.

I write script with my unique style and formal if required

I have my own page called vakta_senpai in Instagram .

I have experience of more than 1 years .

The only thing you need to do is give me your preferred genre and topics .

I will give you script within a day.

There won't be any mistakes in your topic written by me whether it's a grammar mistake or logical mistakes.

The time I take maybe less but it's quality will be always above average. And if you give me enough time I will provide you the best possible product that can be achieved.

I will be available to you in the morning and evening.

One thing I can assure you is that I am punctual and very good at time You can count on me.

You will get your product on the day it is promised.

If you want to work with me following will be the part of our deal.

The amount will be fixed 100 rupees for a topic and if it is a short stories that will be 500 rupees.

Half of the amount will be paid in advance and other half will be after the work is done within a hour.

Wish you a good day

My name is Parth Gupta. A 16 year old, Non-medical student, with a knack for writing. I love to write creatively and excel in stories, articles and essays! I have participated in a number of academic writing competitions and secured a ranking of 4th or higher in every single one. 

I do not have experience with freelancing, but I can write projects under a certain deadline, thanks to my experience in writing competitions. You should hire me because I can provide you excellent, grammatically accurate projects and a heart that would be grateful to you. I have experience as a virtual assistant offline and i assure my services will be high quality. 

I can also afapt to any genre of writing, according to the client's needs. I am an excellent story and article writer, and my area of expertise is in the field of creative writing. But i can also write essays and blogs with minimal effort. I am also a team player and believe in proper communication. I can also provide insights and advice to the client if they need. 

At last, all I want to say is that if you hire me, i promise, and these are not just words on ypur screen. It's my silent oath that I will provide my best services to you. 

My name is Anuya Shindolkar, a psychology student and have been writing various forms of materials for past 6-7 years including articles, blogs, essays, creative pieces such as stories, etc. I'm an efficient worker, can dedicate 8-10 hours per week (or more, depending on availability) to the work. I'm proficient in spoken in written English, while also able to write in Marathi and Hindi, or Hinglish. I'm also able to work on scripts for plays, or shows, speeches, introductions, or anything else. I'd be delighted to be challenged with a new style of writing or a new format of written documents as well. I'm also well versed with APA format, and somewhat familiar to the MLA format of writing too. 

I've taken multiple leadership roles all my school and college life, and am able to guide a team, lead a project, am efficient in problem solving, finding new approaches to an issue, finding a work around for a difficulty and so on whenever necessary. 

Below, I'm attaching a link to an article I wrote on skills. This is a well researched article, that took me around 2-2½ days to research, and write. 

If you'd like to read more of my work (including those written in Hinglish), please mail me at anuya.shindolkar04@gmail.com and I'll be happy to share them with you. 

Thank you.

Article writing is one area that many writers discourage themselves from venturing because of its deep-seated character in research. In these days of Artificial intelligence, many writers tend to abandon the role of creativity and critical thinking to artificial intelligence. While this trend alleviates work load and improves efficiency, there is a need to integrate human creativity with AI speed.

This is why article writing calls for indepth research, outlining your writing goals and pursuing them on paper. Engaging me in your article writing jobs brings a blend of creativity, exploit with language and accuracy in your content. This helps even for your Search engine optimization and presents you top and above your audience.

My writing skills is combined with detailed and professional editing services, so that your works are error-free and aligns with the desired goal at the time. My versatility in writing expands so much that I can fit into your scriptwriting and tech writing roles. Engaging me provides you with quality works which do not sound as generic as AI generated contents. Tweaking AI contents involves a mastery of creative process, and an adept use of language which are my forte. I am always able to meet with deadlines, having been acquainted with team management and deadline management.

My name is Aarushi Thapa, 

I am studying in junior collage. I'm a passionate and detail-oriented content writer, I specialize in crafting compelling, SEO-optimized content that engages audiences and drives results. Whether it's blog posts, website copy, product descriptions, or social media content, I deliver high-quality work tailored to your voice and vision.

The reason why I am the best choice for you: I can covert your vision to paycheck 

When you hire me, you're not just bringing on a writer—you’re bringing on a translator of dreams, a sculptor of ideas, and a strategic partner who transforms vision into value.

I believe every brand, every business, every entrepreneur starts with a spark. A powerful “why.” But too often, that vision gets lost in the noise. That’s where I come in. I don’t just write content—I convert concepts into clarity and clarity into cash flow.

As a Gen Z writer, I speak the language of the digital world fluently. I understand trends before they trend. I know how to connect with modern audiences authentically and creatively—because I am the audience. And with my strong command over AI tools and content-generation technologies, I don’t just work hard—I work smart.

From AI-enhanced research to optimized SEO tools and automated workflows, I use today’s tech to build tomorrow’s impact. Fast, accurate, efficient—without ever losing the human touch that makes content connect.

Whether it's weaving a compelling narrative that pulls heartstrings or crafting product copy that moves people to click "buy now," I understand that words aren't just about aesthetics—they’re about action. My words are designed to perform. To sell. To elevate. To echo long after the reader closes the tab.

I will study your brand like a blueprint. I learn its voice, its pain points, its promise. Then I bring that to life with language that doesn’t just speak to your audience—it speaks for them. Because when readers feel heard, they act.

Your vision deserves more than a pretty website or a few well-placed slogans. It deserves momentum. My job is to turn your goals into messages, and those messages into measurable growth.

You bring the mission. I’ll bring the message. Together, we’ll convert your vision into visibility, and your visibility into a paycheck—again and again.

Let’s make words work.

Hello, my name is Bernice Awuku.

I'm currently studying at the University of Cape Coast Ghana. I love writing and in my free time I write Articles, Stories, Speeches Etc.

My experience is 2years, I write any subject of article, blog, poems, motivational thoughts, etc. 

About me - I am a university student of Early Childhood Education,

Content writing is very important in this day, I write for you any subject any situation, in few times, 

I am also a children's storybook writer, I will give you 100 percent pure content no copywrite, I write original content, motivational thought, blog, etc., 

and I write quality content, strong and simple, and easily understand content, article, blog, thoughts.  

I work honestly in writing,

I need work in the content writing,

I can also write songs.

Children's storybook,

Script for anchors all social medias. 

I will help you in research of any content.

I will give you professional content you need on any subject, at any work, I will help you at any time.

The writing is all for me, this job is my Passion and useful for me.

Unique thoughts, unique article will be written for you.

I love writing and in my free time I write Articles, Stories, Speeches Etc.



I give 100 percent in my work. 

If you can hire me, you won't regret it.

Thank you.

My name is julius,you can call me Jull now i'am 18 years old and iam fresh graduate high school in Indonesia, because I a younger boy but dont worry about my writing skill and I have a hobby writing because I always writing when I have a imagination about story I promise I have a good imagination , I can help writing anything blog, artikel, and more. 

So dont worry I have a good imagination if you want I help writing a story genre fantasy, and more. I like writing because I always writing when I have a good imagination about something, but I can writing artikel too do so down worry about that. If you ask where I writing my imagination?, I writing in my book, I have a book for my self and I like to read manhwa, manga, and more. 

That reason why I have a good imagination to create a story with anything genre, I know this not good for job writing but I hope somebody want to write a story with me. Lets create a good story together I can help with my imagination and writing skill. Don't worry. If you want I write a article I can write to, I can write blog for you article and more but my best in fantasy story that my best. 

Maybe like that so if you want help just tell me maybe I'm younger boy but I have a good skill and good imagination. And I can write blog and article too so don't worry about my skill 

My name is Prinson I studying in B.pharmacy but I like writing and in my free time I write stories, motivational quotes, poems, poetry etc. Here I post an essay on motivation. Hope you like this. what is motivation ? Motivation is significant for the overall growth of your mind as well as personality. Why motivation is important in our life? Finding ways to increase "motivation is cruicial" because it allows us to change behaviour, develop competencies, be creative, set goals, grow interest, make plans, develop talents and boost engagements. 

Why is Motivation the key to success ? "Motivation" builds determination to achieve something, like losing weight or securing a new job and when you succeed, you fill happy with your result. So, if you continue to motivate yourself and set and achiev new goals, you will generally feel happier than you did before. Writing jobsTyping jobsWhat is the role of motivation ? Motivation is an essential factor that changes positive things in instant action. It switches a great idea into action and can undoubtedly affect the world around you. However, not all are born with motivation. People sometimes have disbelieve in themselves; they often say " I can't do this" or " the timing is wrong" being demotivated means living a life like worn out machine. Your life will become dull without any spark. So, to gain inner peace and satisfaction in life, you must always stay motivated. Motivation is a force to push you closer towards you dream. 

If Steve Jobs lacked the motivation to launch Apple, you would not get an iPhone or iPad. It gives you the purpose to live you with a forever smile on the face. Thus, realizing and working on your self motivation skills will make you capable of taking control of different aspects of life. The critical elements of sleep motivativation are resilience and optimism. The former will help you bounce back during difficult times, whereas later you will show you a brighter side ahead. This way, you will be able to control your emotions that are holding you back. You need to locate the right motivationfor you to get your spark back. You can find motivation from a wide range of effective sources, for example, from quotes, books, videos, parents, teachers and even nature. Ultimately, you will learn rational thinking to overcome nagetive emotions when you are motivated in life. Typing jobsRemote employmentBuy bestselling books onlineMotivation is also help in making active you in life. You will struggle more to fulfill your goals. 

A self motivated person always discover a way to understand the issues hindering the path to complete a task. Moreover, they do not require other people's support to accomplish a challenging task close to them. Hence, motivatio is one of the vital factors to be successful in any phase of life. Whether person or professional events both demands the person to stay positive to achieve the goals. As a motivated person, you will always try to push your limits and develop you performance level every day. Thank you. Here are some of the tasks that I can do for you other than Content Writing Jobs work with complete expertise: Creative writing Proofreading Editing Marketing Some other reasons to choose me as a partner to complete your Content Writing Jobs work. Content writing jobsWriting jobsTyping jobs Communication Teamwork Adaptability Emotional Intelligence Conflict Resolution I hope to serve you with the best services I can! Why Should You Choose Me? There are certain skills required for an individual to be at the post of Content Writing Jobs operator. 

You can not hire any random individual for specific Content Writing Jobs work. Well, if you have any Content Writing Jobs job, you can contact me as I can be the perfect fit for this post. Let us have a look at the list of skills that I possess. Hire this Talent Other Talents On this Category Looking for Writing JobsHello, my name is Alex. Right now, i am a student in a certain university who have free time because of the break from university. I like to write since it could help me for my academic's life whether my academic skills or money-making skills. This was my first time looking for a job in this website and i heard that the opportunities here is kind of good remembering of my background. To whoever interested in working together with me or needing my help, i am open for discussion about our work and feel free to be asked about certain things, if it was still possible to be done. 

I hope that my presence could give great values to the work i have done and my job could satisfy any of you. If you get something that still not satisfy, you could send a review to my job either personal through my email or just write the review on the website, i would gladly read the kind of feedback so that i could grow better and better each times. In conclusion, I would like to help writing other people's work. So, feel free to let me know if you need one. Cheers. Content Writing Jobs 150 tryna towork Writing is more than just putting words on paper.It is a form of expression that reflects thoughts, feelings, and ideas.Through writing, we communicate across time, space, and culture.This piece of work is an exploration of [insert topic here].

deas are prLadies and gentlemen, We live in a world that moves fast—faster than we can often keep up. Every day, we are flooded with information, expectations, noise, and pressure. We're told what success looks like, who we should be, and how we should live. But in this whirlwind of modern life, there’s one thing that remains constant, unshaken, and powerful: purpose. Purpose is not just a word. It’s the fire in your soul. It’s the reason you get up in the morning when everything feels heavy. It’s the “why” behind your goals, the deeper fuel