When Is English Is Good For Blogging? It’s Not Clear.
Posted By: Meban Nongrum
About this Talent:
I wanted to start this article by looking at the pros and cons of using English on a blog but, after doing research beyond my own experiences, I found that it was really difficult to isolate each aspect in that way.
For example, the statistics are all very different and it’s unsure what is relevant. This graph by W3 Techs says that about 50% of websites are in English, but then we can see here that only 26% of people online use English. While that is still the highest portion, it still hundreds of millions of other language speakers on the table.
In the end I came to the conclusion that it is all really about your goals. That is something we have talked about a few times on Blog Tyrant, and it is really important to think about before you start a blog and get too far down the road because it will influence many choices like this one.
For example, if your goal is to promote a local business and that business is in China then there is not much point doing a content marketing campaign in English. You want local people to notice the business and the vast majority of them are speaking and reading a Chinese dialect.
It gets a little bit more complicated, however, when your goal might be to sell a physical product that has worldwide appeal. While you might be based in a non-English speaking country like China, you might still have huge markets in the USA. Furthermore, you main marketing channels might be sites like Etsy or Pinterest which have a huge English-speaking bias.
Lastly, what if you have no product at all and are looking to either make money through other means, or not make money at all and just try to raise awareness for a cause or build up an email subscriber list for some future reason? Is there a good answer then?
Salient Features:
| Job Price:1000 | Duration : 1 Days |
| Location: Rs.Meghalaya | Languages Known : english |
